In turn, the Google algorithm then indexes these pages and that information and ranks them accordingly. The bots literally copy your pages (called caching) and drill down into your content by sorting through and removing code, comparing data among your pages, and employ other analytics strategies. Google’s servers use software that essentially scans the Internet and feeds website data through a complex algorithm to determine the usefulness of websites to their visitors. Unfortunately, business owners are often too focused on SEO in terms of keyword optimization, content quality, and other relevant ranking signals to the Google search algorithm, and they forget to start with an understanding of step one: how the search engines see and crawl their site.Īnd of course, understanding how the system works will give you a distinct advantage over your competition. After all, who doesn’t want boatloads of free organic search traffic? Many website owners are concerned with one thing and one thing only – getting to the top of Google for their keywords.
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